Group: GMB.

What Is Business.Site?

Business.Site: Google website with information from a Google My Business listing.

The Business.Site is a free website that Google allows businesses to build from within their Google My Business Dashboard

Business.Site is not to be confused with Google Sites (, which allows people to create a simple webpage just like any other site builder tools.

Every GMB listing has a Business.Site, but it is up to the owner of the listing to publish the site so it is visible to the public. Upon publishing, the data gets indexed by Google and appears in search results. We do recommend that you optimize and publish it soon after you get your GMB verification completed.

Business.Site is like a miniature website for a local business having a GMB and complements the primary website that the business has been using or plans to use (build on WordPress, ASP.NET, HTML, etc.). 

Apart from the information that the business is allowed to add, Google enhances the Business.Site by automatically pulling details from the GMB like posts, services, and description, and adds them to it.

Business.Site has many components, which include:

  • Header Photo
  • Headline
  • Description
  • Posts
  • Services
  • Reviews (Testimonials)
  • Summary Header
  • Summary Body
  • Photos & Videos (Gallery)
  • Map Location
  • Contact Details
  • Business Hours

Certain components have character limits. The headline must be 80 or fewer characters, the description must be 140 or fewer characters, and the summary header must be 40 or fewer characters.

Content in the Business.Site can be formatted. Text can be bold, italicized, and underlined. There can also be hyperlinks as well as lists (both numbered and bulleted).

Upon being published, Google’s Business.Site URL appears as “https://(companyname)” in the address bar. The company name would be the full business name on the listing (GMB title), with dashes in place of the spaces.

For example, the Business.Site for Noah Towing would be

You can also buy a custom domain from Google for an additional fee.

DigitalBull GO Tip: Optimize the Business.Site completely and embed it on the page of your GMB URL to enhance the Google property power of that page.

Business.Site Audit Parameters in DigitalBull GO

Here are the subfactors/parameters for Business.Site that are analyzed in the DigitalBull GO Local SEO Audit Tool:

Further Reading

GMB Business.Site Website Builder Review – Blog post by Search Engine Land

How to Use Google’s Website Builder to Create a Free Site – Blog post by HubSpot

GMB Website Builder – The Complete Guide – Blog post by More Customers More Sales

GMB Business.Site vs. Google Sites – Blog post by DigitalBull Leads

For further reading on topics related to Business.Site on DigitalBull Expert System, check out our information for URL as well as Content.

Business.Site in DigitalBull GO

22nd May 2020 Upgrade – Business.Site is currently #11 on the Ranking Factors standings.

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