What Are Hours?
Hours: Days and times when a business operates.
Hours of operation are the times when a company functions normally and offers products/services to customers from the days of Monday to Sunday, and from the times of 12:00 AM to 11:59 PM. They are also called working hours.
The traditional hours for American businesses are from 9 in the morning to 5 in the evening, from Monday to Friday. Saturday and Sunday are holidays, which makes for a 40-hour workweek.
Employees usually arrive at the bank before the doors open. The same applies to amusement parks, zoos, etc. However, for a physical store, hours are when a business is open to customers as opposed to when the employees work.
These are the customer-facing hours. They are displayed in civilian time (12-hour am-pm clock) as opposed to military time (24-hour clock).
In a GMB listing, the hours appear below the address and above the phone number of the business.
A business listing can have different hours for each day. There are also Special Hours which show if/when the business will operate on holidays and special days like Easter, Memorial Day, the Fourth of July, Thanksgiving, Black Friday, Christmas, New Year’s Day, etc.
Timings with breaks can also be shown, such as from 7 AM to noon, then 2 PM to 4 PM.
Departments within a hospital, university, supermarket, or other business can have individual listings and hours corresponding to that department within the listing.
Certain businesses including theaters, hotels, universities, movie theaters, and airports should not (and cannot) provide their hours.
This is because schedules, showtimes, classtimes, and activities vary. However, hotels can add check-in and check-out times for their listings.
You should add GMB hours based on when you can service customers while updating special hours accordingly.
Does a 24-hour service offer an advantage in ranking? While this cannot be conclusively proven, Google has been known to favor businesses that are open when users are searching for services related to the GMB category of that business.
DigitalBull GO Tip: Look up the times of your competition and see if you can start an hour earlier or close a little later. If your business means taking calls at any time of the day, opt for the 24-hour window. Do ensure that the hours on the website match exactly with the hours on your GMB.
Hours Audit Parameters in DigitalBull GO
Here are the subfactors/parameters for Hours that are analyzed in the DigitalBull GO Local SEO Audit Tool
Read the Google My Business rules for hours to make sure you comply.
How to Edit Google My Business Hours – Blog Post by Take Root Creative
Hours in DigitalBull GO
22nd June 2020 Upgrade – Hours is currently #20 on the Ranking Factors standings.
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