What Are Keywords?
Keyword: A significant word relating to the content of a business.
A primary keyword is anywhere from one to four ‘words’ that are ‘key’ to a company and indicate what the company’s business is about or what it offers to customers.
In a broad sense, keywords are also known as search terms, search queries, index terms, subject terms, subject headings, or descriptors. They are used for information retrieval by search engine users.
Originally, it used to mean only one word, with ‘keyphrase’ being used to refer to more than one word. However, the term ‘keyphrase’ is rarely used these days.
Keywords are of many types. The most common are:
Product or service keywords – Product and service keywords such as ‘locksmith’, ‘plumber’, or ‘shoes’ are the most popular.
Local keywords – Keywords with a location in them (‘car repair Toronto’) are known as local keywords. ZIP codes and postcodes for areas can also be local keywords.
Branded keywords – Keywords with a company’s name in them (‘Nike shoes’) are known as branded keywords.
A keyword can also be a combination of all of these things, such as ‘Nike running shoes Austin Texas’.
There are also additional keywords used as a subset of the primary keyword. These are known as long-tail keywords, as a word or words are added at the beginning or end of the main keyword. Long tail keywords may have more than four words and voice search even more.
‘Best Commercial locksmith in Houston’, ‘24/7 Miami residential locksmith’, and ‘emergency New Jersey auto locksmith’ are common long tail keywords present in locksmith websites.
Synonyms and latent semantic index (LSI) words are similar to the keyword and can also be added to the content as a replacement of the word.
For example, LSI words for ‘hospital’ include ‘clinic’, ‘medical center’, and ‘infirmary’.
Keywords and search terms that are similar to each other can be grouped together into a pool, which is also known as a keyword cluster.
DigitalBull GO Tip: Focus on the words that can give you the most leads and opportunities for conversion besides being very profitable. Instead of just relying on the search volume, look at the words that can give you the most revenue per job/order in your local area.
Keywords Audit Parameters in DigitalBull GO
Here are the subfactors/parameters for Keywords that are analyzed in the DigitalBull GO Local SEO Audit Tool:
Index Term – Page on Wikipedia
What are Keywords? – Guide by Moz
How to Use Local Keywords to Rank Higher on Google – Blog post by Search Engine Journal
How to Rank a Keyword in 10 Steps – Blog post by WordStream
Keywords in DigitalBull GO
22nd May 2020 Upgrade – Keywords is currently #3 on the Ranking Factors standings.
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