What Are Photos?
Photo: A relevant image/picture that is clicked using a camera and then enhanced via digital means.
Google My Business photographs are the pictures that are visible in a GMB listing. They can be taken from a smartphone or camera, and optionally enhanced on a computer using image design software tools.
These photos, pictures, and images are then uploaded to the GMB for all to see. They can also be stored on Google Photos or Google Drive for future use and/or enhancements.
The two most common file formats for photos are JPG (Joint Photographic Experts Group) or PNG (Portable Network Graphics). However, Google is developing its own format known as WebP.
According to GMB guidelines, your photos look best on Google if they meet the following standards:
- Format: JPG or PNG.
- Size: Between 10 KB and 5 MB.
- Recommended resolution: 720 px tall, 720 px wide.
- Minimum resolution: 250 px tall, 250 px wide.
- Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.
For videos, the maximum size is 100 MB. Videos can be up to 30 seconds with a 720p or higher resolution.
Anyone can access these photos and videos by clicking on the image with ‘See Photos’ on it at the top of the GMB listing. It is next to the company map.
All GMB photos are public and people viewing the listing can sort the photos and videos by all, those uploaded by the owner, by the customer, or just the videos.
Google Photos can be geotagged with metadata. A geotag is an electronic tag that assigns a geographic location to the photo.
Photos on the Google My Business listing are of five types:
- At work
Apart from these attributes, there are also videos and a 360 Street View photo that can be uploaded to the listing. The latter showcases the 360-degree view of the area outside the company.
‘Interior’ photos are taken inside the company.
‘Exterior’ photos show the outside of the company.
‘At work’ photos are those taken while people are doing their jobs.
‘Team’ photos are pictures of the team together.
‘Identity’ photos refer to the cover photo for the listing and the logo of the company.
Photos don’t always have to be taken by the owner (By Owner). Other people can also upload their own photos to someone else’s listing as well (By Customer) or share them as part of a review of the business. However, they can be reported and removed by Google if found to be inappropriate.
Photos are critical because they establish the legitimacy and genuineness of your business to users and to Google, so be sure to take photos at regular intervals and upload them to your GMB.
You can also use these photos on your website and as images in your GMB posts.
DigitalBull GO Tip: Make sure that your camera is capable of geotagging the photos at source. Ensure that you capture high-resolution photos at various locations that you service and upload them to the GMB via the camera itself.
Photos Audit Parameters in DigitalBull GO
Here are the subfactors/parameters for Photos that are analyzed in the DigitalBull GO Local SEO Audit Tool:
Photograph – Page on Wikipedia
Business-Specific Photos – Help article from Google
Create or Import 360° Photos – Help article from Google
How to Geotag Photos for Google My Business – Blog post by Makeshark
Best Practices for Google My Business Photos – Blog post by Brandify
Geotagging Images for Location Info – Blog post by Jan Rossi
GMB Photos: The Ultimate Guide to Looking Good Online – Blog post by BrightLocal
Process for Geotagging Photos – Guide by DigitalBull GO
Photos in DigitalBull GO
22nd June 2020 Upgrade – Photos is currently #1 on the Ranking Factors standings.
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