What Are Reviews?
Review: What someone thinks of the business and wants it to be publicly known.
Due to COVID-19, Google has temporarily hidden new Reviews on GMB listings.
People are allowed, and often encouraged, to leave reviews about a business. This can be related to the service offered, the interactions they had with the business-people, the look and feel of the store, etc. The person leaving the review is known as the reviewer.
Every Google My Business Review is composed of three main parts:
The rating is a rating out of five stars, with one being the lowest and five being the highest.
The comment is the feedback in the form of text. Usually, this is the text that is related to the rating or justifies giving them a particular rating.
The reply is the reply to the review from the business that was reviewed.The reply is also known as a ‘response’.
There is also an option for users to like a review though this option is infrequently exercised.
Reviewers also have a choice to just leave a rating with no explanation (comment) given. They will also be notified that their Google Review has received a reply.
The reviews can be submitted directly to a Google My Business Listing or displayed on the GMB after being submitted through other review sites where the company is listed such as Lawyers.com, Angie’s List and Yelp.
Reviews can be written by Google Local Guides, and reviewers can also attach photos to their reviews.
The reviews are public and visible to everyone. However, they can also be flagged and removed if deemed inappropriate though this process may face an inordinate delay.
On the GMB, reviews appear below the Website and Direction buttons. Clicking on ‘# Google Reviews’ will pull up all the reviews for the business.
The average rating is displayed on the GMB Listing. It is the total stars divided by total reviewers.
Average rating = Total stars from all reviews/Number of reviewers
Say a business received 12 five-star reviews, 4 four-star reviews, and one two-star review. The total stars are 78 with 17 reviewers meaning the average rating displayed would be 4.6.
For GMBs with a large number of reviews (such as jewelry stores, restaurants, or supermarkets), only the latest 100 will be visible on the listing.
If this data is not displayed, it means that the business does not have any reviews.
DigitalBull GO: Most users can sense good and genuine reviews so make every effort to get your satisfied clients to give you a 5-star review within hours of the service being completed. You can also use 3-party tools to automate this process.
Reviews Audit Parameters in DigitalBull GO
Here are the subfactors/parameters for Reviews that are analyzed in the DigitalBull GO Local SEO Audit Tool:
Review – Page on Wikipedia
Create a link for customers to write reviews – Support Article by Google
How to Create Direct Link to Your Google Reviews – Blog post by St. Lous Digital Media
Google Reviews Explained – Blog post by Podium
How to Spot & Remove Fake Google Reviews – Blog post by Evoluted
5 Tactics to Amplify Your Google My Business Reviews – Blog post by DigitalBull Leads
Reviews in DigitalBull GO
22nd May 2020 Upgrade – Reviews is currently #13 on the Ranking Factors standings.
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