DigitalBull GO Law Firm Local SEO Audit 1

Law Firm SEO

Generate More Leads for Attorneys on Google Maps!

Local SEO is a great place to start for law firms wanting to stand out online and attract local clients looking for legal advice. By definition, local SEO is the process of optimizing your online content to make it easier for people in your specific geographic area to find your legal firm. High organic search engine rankings and positioning on Google Maps can increase organic traffic from your target audience. 

This can be anything from making sure your website is properly optimized for search engines, to creating geo-targeted content (like blog posts) or even making sure your law firm’s name, address and phone number (NAP) are accurate across the web. 

Google Business Profile or Google My Business (GMB) as it was earlier known as a free marketing service from Google for businesses that display the law firm’s business information and office location on Google Maps. Attorneys can use it to get more clients to their office for legal services consultations owing to the online presence and brand visibility provided by Google Local SEO.

DigitalBull GO Law Firm Local SEO Audit 2

Law firms looking for ways to increase leads and grow their brand should consider using Google my Business. Google My Business is a free tool that lets businesses create a verified listing on Google Maps and Google search. Having a GMB listing can help law offices get found online by potential clients, and it also allows law establishments to showcase their expertise and track customer reviews. Use the information in this article to learn more about how to effectively optimize your lawyer GMB listing and start generating more qualified leads today.

In short, if you want to attract clients who are searching for legal advice online, lawyer SEO should be a priority for your firm. It’s no secret that lawyers are in high demand. To stand out from the crowd with exceptional SEO rankings, you need to be prepared with exceptional service and products for your clients! One way of doing this is by making search engine optimization (SEO) an integral element of your marketing strategy.

Law firm owners should start thinking about local SEO as a necessary step towards attracting potential new business because Google has made it outright mandatory to have a great online presence these days. 

If you’re not sure where to start, our team at DigitalBull GO can help! We are an SEO company specializing in helping law offices increase their visibility through search engine optimization and other digital marketing practices. We offer a variety of SEO services for the legal industry that will help improve your website’s visibility online and bring in more leads from qualified prospects.

Contact us for more information today!

Why is Attorney SEO Service Required?

Lawyer SEO Generates More Leads on Google

It’s not uncommon for a top criminal lawyer or personal injury lawyer to be wary of the time commitment required to maintain a Google My Business listing. However, if you’re looking to generate more leads from GMB for your legal firm, then you’ll need to take some time out of your busy week, or hire a reputed Local SEO Agency to make sure that your law practice business is showing up in the search results for queries like “law firm near me” or “attorney in [city]”.

Local SEO for lawyers can boost the visibility of their legal practice on the Google Map pack using their GMB profile, Website, Google posts, Reviews, displaying products and services, etc. We recommend that the attorney’s office be very active online and strive to provide prospects with as much fresh and relevant content as possible.

Focused Local Targeting

Statistics reveal that 46% of the people google for a local business or service near them. So, if you want potential customers in your vicinity to seek your legal counsel, you must use local SEO for law firms. Without local SEO for lawyers, the leads you desire or acquire may require additional investment in Google ads and time. 

To attract clients who are looking online for legal advice, you must have a lawyer SEO strategy. This will help you to rank higher on search engine results pages for relevant keywords. Additionally, your website must be designed in a way that is user-friendly and easy to navigate. Potential clients should be able to find the information they need quickly and easily. If you can provide a positive user experience, you’ll be more likely to convert leads into paying clients.

Better Local Lead Conversion

Clients usually prefer lawyers who practice in their local area as they can visit and discuss with them when required. They can also check them out personally or through mutual contacts. Local SEO for attorneys is a great way to reach potential clients in your area. By using local SEO for lawyers, your business gets listed on the Google map. This helps local clients to locate you easily when searching for your brand or for legal service. To generate more leads from Local SEO and organic search, you need a comprehensive SEO strategy that considers your target markets, user experience and the keywords the potential customers use.

With the right authority built by optimizing for search intent, engaging legal content and authoritative links, attorneys and law offices can dominate any local search engine listings and increase visibility with prospective clients. If your website is optimized for local attorney SEO, then it will feature on all the local searches. This means more people from your area will come to you for their legal needs.

DigitalBull GO Law Firm Local SEO Audit 3

Builds your Reputation and Brand 

By using local SEO for legal offices, lawyers attract more local clients. This helps them get positive reviews. This builds trust and enhances their reputation in the local community. Reviews also bring referrals and new clients to your business.

By smartly using local SEO for building your attorney brand locally, you can increase your client acquisition. The Law firm GO Audit tool improves your online reputation by including positive reviews. Online Reviews also bring referrals and potential clients to your business.

To build the local SEO of your website, you must first hire a good SEO agency for attorneys.

Law Firm Local SEO Audit 

Audit 110+ Local SEO Factors!

DigitalBull GO Law Firm Local SEO Audit 4

DigitalBull GO Local SEO Audit tool identifies the key areas for improvement in the client’s website, brand, and GMB. Our local SEO audit comprises GMB Audit, Website Audit, and Brand Authority Audit. Thus we differ from other local SEO tools and automated local SEO audits which are performed by many websites for free and may deliver generic results. These audits are cookie-cutter audits performed by a machine or script.

In contrast, the local SEO audits of DigitalBull GO are done by trained lawyer SEO professionals and are then reviewed by experts to ensure the quality of the audit.

Expert audit tools like DigitalBull GO are usually based on Google algorithms and a local SEO score is calculated. This score helps identify the optimization gaps and the lawyer-client firm can then work to get into the Google local 3-pack. 

DigitalBull GO's Top Local SEO Audit Factors

GMB + Website + Law Firm Brand Audit

Google My Business (GMB) Audit

We'll start with a comprehensive audit of your Google Business profile and map listing using our proprietary lawyer SEO tool. This will help us identify any areas that need improvement. Once we've completed the audit, we'll work with you to update your digital presence and Google map listing accordingly.

GMB One Time Audit

GMB consists of many important elements that businesses should utilize in order to improve their online presence. NAP, categories, URL, products, services, and business description are all important factors that contribute to a business's Google My Business listing. By optimizing these elements for user intent, businesses can improve their chances of appearing higher in search results and attracting more customers.

GMB Marketing Audit

The lawyer GMB's marketing elements include posts, reviews, photos, and questions. Are the Google My Business photos professional yet personal, showing the faces behind the business? The posts should be updated regularly, providing fresh content for viewers. Clients may want to check if the reviews are mostly positive. 

Website Audit

A detailed audit of your company website done by Law Firm SEO specialists is important in order to identify any potential areas of improvement. By taking a closer look at the homepage, you can ensure that visitors have a positive experience and are able to easily find the information they need.

Website Technical Audit

Speed, schema, site structure, sitemap, security, and Google Search Console issues are some technical components analyzed by our attorney SEO experts. Speed and security may have a marginal impact on keyword rankings but can greatly impact lead conversions. 

Website On-Page Audit

The on-page ranking factors our onsite optimization tool analyzes are important for your website's success. titles, descriptions, and header tags are all taken into account when evaluating your pages. By optimizing these elements, you can improve your website's chances of ranking well on search engine results pages.

Website Content Audit

Through the informative content audit, our tool assesses the quality of the text, images, videos, embeds, and other website content and gives recommendations to get better search rankings. In short, high-quality content optimized for legal advice, and search queries can make the website great whereas poor quality content can mar the usefulness of the website and brand. 

Brand Audit

An in-depth audit of your online presence is essential to determine your next steps. This audit will look at a range of factors such as PR and Google reviews, both positive and negative reviews, to give you a complete picture. With this information, you can make informed decisions about how to improve your online presence and reach your goals.

Brand Checklist

First, our brand authority audit measures the performance of citations, link building, reviews, etc.. Second, this tool helps us identify areas where we can improve our brand. Finally, it lets us see how our brand positioning is faring in comparison to others in the industry.

DigitalBull GO Local SEO Agency services explainer
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"Will this local SEO audit guarantee a place at the top? No. However, it will give a good boost to your local business and website. This audit might be the difference between dropping out and remaining in the race for the top positions on the local results."
Srinath Rangaswamy - CEO of Opteamize Cloud Solutions and Head of Local SEO Strategy at DigitalBull GO
Srinath Rangaswamy
Founder & CEO, Opteamize