Law Firm SEO
Generate More Leads for Attorneys on Google Maps!
Local SEO is a great place to start for law firms wanting to stand out online and attract local clients looking for legal advice. By definition, local SEO is the process of optimizing your online content to make it easier for people in your specific geographic area to find your legal firm. High organic search engine rankings and positioning on Google Maps can increase organic traffic from your target audience.
This can be anything from making sure your website is properly optimized for search engines, to creating geo-targeted content (like blog posts) or even making sure your law firm’s name, address and phone number (NAP) are accurate across the web.
Google Business Profile or Google My Business (GMB) as it was earlier known as a free marketing service from Google for businesses that display the law firm’s business information and office location on Google Maps. Attorneys can use it to get more clients to their office for legal services consultations owing to the online presence and brand visibility provided by Google Local SEO.
Law firms looking for ways to increase leads and grow their brand should consider using Google my Business. Google My Business is a free tool that lets businesses create a verified listing on Google Maps and Google search. Having a GMB listing can help law offices get found online by potential clients, and it also allows law establishments to showcase their expertise and track customer reviews. Use the information in this article to learn more about how to effectively optimize your lawyer GMB listing and start generating more qualified leads today.
In short, if you want to attract clients who are searching for legal advice online, lawyer SEO should be a priority for your firm. It’s no secret that lawyers are in high demand. To stand out from the crowd with exceptional SEO rankings, you need to be prepared with exceptional service and products for your clients! One way of doing this is by making search engine optimization (SEO) an integral element of your marketing strategy.
Law firm owners should start thinking about local SEO as a necessary step towards attracting potential new business because Google has made it outright mandatory to have a great online presence these days.
If you’re not sure where to start, our team at DigitalBull GO can help! We are an SEO company specializing in helping law offices increase their visibility through search engine optimization and other digital marketing practices. We offer a variety of SEO services for the legal industry that will help improve your website’s visibility online and bring in more leads from qualified prospects.
Contact us for more information today!
Why is Attorney SEO Service Required?
Lawyer SEO Generates More Leads on Google
It’s not uncommon for a top criminal lawyer or personal injury lawyer to be wary of the time commitment required to maintain a Google My Business listing. However, if you’re looking to generate more leads from GMB for your legal firm, then you’ll need to take some time out of your busy week, or hire a reputed Local SEO Agency to make sure that your law practice business is showing up in the search results for queries like “law firm near me” or “attorney in [city]”.
Local SEO for lawyers can boost the visibility of their legal practice on the Google Map pack using their GMB profile, Website, Google posts, Reviews, displaying products and services, etc. We recommend that the attorney’s office be very active online and strive to provide prospects with as much fresh and relevant content as possible.
Focused Local Targeting
Statistics reveal that 46% of the people google for a local business or service near them. So, if you want potential customers in your vicinity to seek your legal counsel, you must use local SEO for law firms. Without local SEO for lawyers, the leads you desire or acquire may require additional investment in Google ads and time.
To attract clients who are looking online for legal advice, you must have a lawyer SEO strategy. This will help you to rank higher on search engine results pages for relevant keywords. Additionally, your website must be designed in a way that is user-friendly and easy to navigate. Potential clients should be able to find the information they need quickly and easily. If you can provide a positive user experience, you’ll be more likely to convert leads into paying clients.
Better Local Lead Conversion
Clients usually prefer lawyers who practice in their local area as they can visit and discuss with them when required. They can also check them out personally or through mutual contacts. Local SEO for attorneys is a great way to reach potential clients in your area. By using local SEO for lawyers, your business gets listed on the Google map. This helps local clients to locate you easily when searching for your brand or for legal service. To generate more leads from Local SEO and organic search, you need a comprehensive SEO strategy that considers your target markets, user experience and the keywords the potential customers use.
With the right authority built by optimizing for search intent, engaging legal content and authoritative links, attorneys and law offices can dominate any local search engine listings and increase visibility with prospective clients. If your website is optimized for local attorney SEO, then it will feature on all the local searches. This means more people from your area will come to you for their legal needs.
Builds your Reputation and Brand
By using local SEO for legal offices, lawyers attract more local clients. This helps them get positive reviews. This builds trust and enhances their reputation in the local community. Reviews also bring referrals and new clients to your business.
By smartly using local SEO for building your attorney brand locally, you can increase your client acquisition. The Law firm GO Audit tool improves your online reputation by including positive reviews. Online Reviews also bring referrals and potential clients to your business.
To build the local SEO of your website, you must first hire a good SEO agency for attorneys.
Law Firm Local SEO Audit
Audit 110+ Local SEO Factors!
DigitalBull GO Local SEO Audit tool identifies the key areas for improvement in the client’s website, brand, and GMB. Our local SEO audit comprises GMB Audit, Website Audit, and Brand Authority Audit. Thus we differ from other local SEO tools and automated local SEO audits which are performed by many websites for free and may deliver generic results. These audits are cookie-cutter audits performed by a machine or script.
In contrast, the local SEO audits of DigitalBull GO are done by trained lawyer SEO professionals and are then reviewed by experts to ensure the quality of the audit.
Expert audit tools like DigitalBull GO are usually based on Google algorithms and a local SEO score is calculated. This score helps identify the optimization gaps and the lawyer-client firm can then work to get into the Google local 3-pack.
DigitalBull GO's Top Local SEO Audit Factors
GMB + Website + Law Firm Brand Audit