RECOMMENDED TOOLS FOR PERFORMING YOUR LOCAL SEO AUDIT
We recommend that you use the following tools mentioned in this section to complete the audit.
GMB AUDIT
For the GMB Audit, the factors that need to be audited are all visible from either the GMB Dashboard or the GMB Knowledge Panel on the right in the search results.
If something is not in the Dashboard, it will be in the Knowledge Panel (like Q&A).
GMB_Description
Google Natural Language Analyzer – https://cloud.google.com/natural-language
WEBSITE AUDIT
For the Website Audit, the factors that need to be audited are all visible on the website.
Here are our recommended tools for the website audit. You may also use your preferred tool assuming it fulfills the same purpose.
Site_Speed
Google Page Speed Insights – https://developers.google.com/speed/pagespeed/insights/
Fully Loaded Time Checker – https://www.webpagetest.org
Site_Technical
XML Sitemap – Type yourdomainhere.com/sitemap.xml in the address bar to view the sitemap
SSL (HTTPS) Checker – https://www.sslshopper.com/ssl-checker.html
Redirect Tracer – http://redirectcheck.com
Page Index Checker – Type site:yourdomainere.com in Google to check all the pages indexed by Google
Broken Link Checker – https://smallseotools.com/websites-broken-link-checker/
Site_Authority
Domain Age Checker – https://smallseotools.com/domain-age-checker/
Domain Authority Checker – https://smallseotools.com/domain-authority-checker/
Page Authority Checker – https://smallseotools.com/page-authority-checker/
Site_OnPage
Meta Tag Pixel Calculator – https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/
On-Page Analyzer (Browser Extension) – http://www.seo-extension.com
Site_InternalLinks
Internal Link Analyzer – https://www.seoreviewtools.com/internal-link-analyzer/
Site_Content
Word Counter – https://wordcounter.net
Duplicate Content Checker – https://www.siteliner.com
Original Image Checker – https://tineye.com
Keyword Density Checker – https://www.seoreviewtools.com/keyword-density-checker/
Site_E-A-T
External Link Checker – https://www.crawlcenter.com/external-link-checker
Site_Schema
Schema Detector – https://search.google.com/structured-data/testing-tool/u/0/
Site_UX
Responsive Design Tester – http://ami.responsivedesign.is
Website Grader – https://website.grader.com
Breadcrumbs Checker – https://adresults.com/tools/breadcrumb-checker/
OFF-PAGE AUDIT
Here are our recommended tools for the off-page audit. You may also use your preferred tool assuming it fulfills the same purpose.
OffPage_Citations
Citations Analyzer – https://www.thehoth.com/local-seo-tool/
OffPage_Backlinks
Backlinks Analyzer – https://ahrefs.com/backlink-checker/