LOCAL SEO AUDIT TOOL USER GUIDE

DigitalBull GO Algo v4.3

DIY v1.2

We are glad that you are using DigitalBull GO: The World’s Most Comprehensive Local SEO Audit Tool!

This is a complete do it yourself (DIY) audit where you can analyze your performance for 125+ factors with a simple yes or no.

This audit will cover 24 ranking factors that affect the Google Map Pack Rankings.

More information on each of the ranking factors is provided here: https://digitalbullgo.com/ranking-factors/

A glossary of local SEO terms along with a list of tools to be used during the audit can be found at the end of this page. Please go through the glossary for reference.

Make sure you have your website and GMB open before you start the audit.

If, at any moment, you are having trouble with the audit or the tool, feel free to ask us for help via email or chatbot and we will get back to you as soon as possible.

INSTRUCTIONS FOR PERFORMING YOUR LOCAL SEO AUDIT

Please follow these steps during the audit to ensure successful completion.

1. Signup/Login

Sign up for free and create a new account or log in using existing credentials. All you need to enter is your name, email, and password.

2. Click GMB Audit Module

From the Local SEO Audit Dashboard, click on the ‘GMB Audit’ module in the left menu.

3. Open the GMB Audit

After entering the GMB Audit screen, click on the yellow circle with the white pencil/edit symbol in it on the bottom right corner.

4. Perform the GMB Audit

The GMB Audit will pop up. Click on each of the audit factors (GMB_Keywords, GMB_URL, etc.) and complete the GMB Audit by reviewing your GMB data and answering all the questions with either Yes or No.

If someone has already completed the Audit on your behalf, you can view the results of the respective GMB Audit factors by clicking on them to reveal the subfactors.

5. Save the GMB Audit

Once you complete the GMB Audit, click on the gray ‘Save’ button in the bottom right corner to save your answers. Once saved, you should see the GMB Audit Results.

6. Perform Website Audit & Off-Page Audit

From the GMB Audit screen, click on the ‘Website Audit’ module in the left menu to move on to the next Audit.

Follow the same process outlined in Steps 3-5 for the Website Audit while reviewing your website data.

If someone has already completed the audit on your behalf, you can view the results of the respective Website Audit factors by clicking on them to reveal the subfactors.

Then, click on the ‘Off-Page Audit’ module in the left menu and perform the Off-Page Audit while reviewing your off-page data.

If someone has already completed the Audit on your behalf, you can view the results of the respective Off-Page Audit factors by clicking on them to reveal the subfactors.

Do not forget to save after each Audit. Once saved, you should see the Website Audit Results and Off-Page Audit Results.

7. View Local SEO Audit Dashboard

From the Off-Page Audit screen, you should then click on the ‘Dashboard’ module in the left menu to revisit the Dashboard for more in-depth data on your Local SEO Audit.

This is where we have dynamically mapped each factor to the actual Google Map Algorithm bias for each of those factors.

The data, charts, and graphs enable you to understand the gaps in your performance and the effort required to climb high on the Map Pack.

RECOMMENDED TOOLS FOR PERFORMING YOUR LOCAL SEO AUDIT

We recommend that you use the following tools mentioned in this section to complete the audit.

GMB AUDIT

For the GMB Audit, the factors that need to be audited are all visible from either the GMB Dashboard or the GMB Knowledge Panel on the right in the search results.

If something is not in the Dashboard, it will be in the Knowledge Panel (like Q&A).

GMB_Description

Google Natural Language Analyzer – https://cloud.google.com/natural-language

WEBSITE AUDIT

For the Website Audit, the factors that need to be audited are all visible on the website.

Here are our recommended tools for the website audit. You may also use your preferred tool assuming it fulfills the same purpose.

Site_Speed

Google Page Speed Insights – https://developers.google.com/speed/pagespeed/insights/

Fully Loaded Time Checker – https://www.webpagetest.org

Site_Technical

XML Sitemap – Type yourdomainhere.com/sitemap.xml in the address bar to view the sitemap

SSL (HTTPS) Checker – https://www.sslshopper.com/ssl-checker.html

Redirect Checker – http://redirectcheck.com

Page Index Checker – Type site:yourdomainere.com in Google to check all the pages indexed by Google

Broken Link Checker – https://smallseotools.com/websites-broken-link-checker/

Site_Authority

Domain Age Checker – https://smallseotools.com/domain-age-checker/

Domain Authority Checker – https://smallseotools.com/domain-authority-checker/

Page Authority Checker – https://smallseotools.com/page-authority-checker/

Site_OnPage

Meta Tag Pixel Calculator – https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/

On-Page Analyzer (Browser Extension) – http://www.seo-extension.com

Site_InternalLinks

Internal Link Analyzer – https://www.seoreviewtools.com/internal-link-analyzer/

Site_Content

Word Counter – https://wordcounter.net

Duplicate Content Checker – https://www.siteliner.com

Original Image Checker – https://tineye.com

Keyword Density Checker – https://www.seoreviewtools.com/keyword-density-checker/

Site_E-A-T

External Link Checker – https://www.crawlcenter.com/external-link-checker

Site_Schema

Schema Detector – https://search.google.com/structured-data/testing-tool/u/0/

Site_UX

Responsive Design Tester – http://ami.responsivedesign.is

Website Grader – https://website.grader.com

Breadcrumbs Checker – https://adresults.com/tools/breadcrumb-checker/

OFF-PAGE AUDIT

Here are our recommended tools for the off-page audit. You may also use your preferred tool assuming it fulfills the same purpose.

OffPage_Citations

Citations Analyzer – https://www.thehoth.com/local-seo-tool/

OffPage_Backlinks

Backlinks Analyzer – https://ahrefs.com/backlink-checker/

LOCAL SEO AUDIT GLOSSARY

Term	Definition
GMB Knowledge Panel	GMB is short for ‘Google My Business’. The GMB knowledge panel should be visible on the right when typing the title/brand + city name on the Google search engine.
Appointment URL	Secondary URL on the GMB. This is the page where the user can book an appointment or schedule a meeting with the business. If added, it will be visible next to ‘Appointments:’ on the GMB. Click for more.
Business.Site	Google My Business Website. Access by clicking on ‘Website’ from the GMB Dashboard menu on the left. It is also referred to as the ‘GMB Website’. This is audited during GMB_Business.Site. Click for more.
Custom Map	A map created using Google MyMaps with custom markers and designs. Not the default GMB Map.
E-A-T	Expertise, Authoritativeness, Trustworthiness. Click for more.
Geotag	Geographical tag that can be applied to a photo taken at a particular location.
GMB Page	The webpage linked to the GMB profile/knowledge panel through the gray ‘Website’ button. This is the GMB website URL and a page on the website, usually the homepage or a separate location webpage, *not* the Business.Site. The GMB page is audited during the Website audit. It is also known as the ‘GMB URL page’ ‘GMB Page of the website’ refers to the particular page that was linked to the Website URL on the GMB.
Map Pack	The top 3 highest-ranking GMBs that appear in the Google search results for a particular search term. It is also known as the ‘Snack Pack’ or ‘3-pack’.

Contact for More Information

I am Srinath Rangaswamy, CEO of DigitalBull GO. If you need more information or are having trouble with the audit, feel free to contact me anytime via the options below.

Email: srinath.ranga@digitalbullleads.com

Phone: (281) 892 9851

Connect with Srinath on LinkedIn

Connect with Srinath on Facebook

Schedule a Free 30-min SEO Consultation with Srinath

Thanks,

Srinath Rangaswamy

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