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Real Estate SEO

Real Estate SEO – Generate More Leads for Real Estate Agents via Optimizing Google Business Profile

Local SEO is a great place to start for Real Estate Agents wanting to stand out online and attract local clients looking for Real Estate Market advice. By definition, local SEO is the process of optimizing your online content to make it easier for people in your specific geographic area to find your Real Estate Agency. Google Maps is a major source of organic traffic for local businesses. Ineffective marketing strategies may lead to low organic search engine rankings and lost potential customers, so it’s important that you take the time needed when creating an account with this service!

This can be anything from making sure your real estate website is properly optimized for search engines, to creating geo-targeted real estate content (like real estate blog posts or video content) or even making sure your Real Estate Agent’s name, address and phone number (NAP) are accurate across the web and mobile devices. 

Google Business Profile or Google My Business (GMB) as it was earlier known as a free marketing service from Google for businesses that display the Real Estate Agency’s business information and office location on Google Maps. Real Estate Professionals can use it to get more clients to call their office for property selling or buying services and advice owing to the online presence and brand visibility provided by Google Local Search Engine Optimization.

Any Real Estate Business looking for ways to increase leads and grow their brand should consider using Google my Business as part of their Real Estate SEO strategy. Google My Business is an incredibly useful tool that can help you create free listings on Google Maps and search.  It’s easy and gives your business the opportunity to be found online in one simple step! Having a GMB listing can help real estate firms get found online by potential clients, and it also allows Real Estate Brokers to showcase their listed homes locally aside from the standard real estate sites.

Real Estate Professionals can use the information in this article to learn more about how to effectively optimize your Real Estate  GMB listing and start generating more qualified leads today.

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Why is SEO a must for Realtors?

It’s not uncommon for a top realtor or property management broker to be wary of the time commitment required to maintain a Google My Business listing. However, if you’re looking to generate more organic leads from SERP or GMB for your Real Estate Agency, then you’ll need to take some time out of your busy week, or hire a reputed Local SEO Agency to make sure that your property broking business is showing up in the search results for queries like “real estate agent near me” or “realtor in [city]”.

Local SEO for realtors can boost the visibility of their real estate properties on the Google Map pack by optimizing critical aspects like their GMB profile, website, Google posts, reviews, displaying products and services, etc. We recommend that the realtor’s office be very active online and strive to provide prospects with as much fresh and relevant content as possible with the right real estate keywords. 

Focused Local Targeting

Statistics reveal that 46% of the people google for a local business or service near them. So, if you want potential customers in your vicinity to seek real estate market advice, you must use local SEO for realtors. Without local SEO for real estate business, the leads you desire or acquire from your target market may require additional investment in Google ads or social media platforms and time. 

To attract clients who are looking online for property buying or selling advice, you must have a smart real estate SEO strategy. This will help you to rank higher on search engine results pages for relevant real estate keywords. The design of your website is one of the most important factors in determining how many visitors you will have. A professional-looking real estate website with easy navigation rates higher approval ratings from customers, which means they are more likely to listen to what you have to say! Potential clients should be able to find the real estate industry information and real estate listings they need quickly and easily. If you can provide a pleasant user experience, you’ll be more likely to convert leads into paying clients.

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Better Local Lead Conversion

Clients usually prefer realtors who practice in their local area as they can visit and discuss with them when required. They can also check those in the nearby vicinity personally or through mutual contacts. Local SEO for realtors is a great way to reach prospective homebuyers in your area. By using local SEO for realtors, your business gets listed on the Google map and reaches a broader audience. This helps local clients to locate you easily when searching for your brand or for property-related services. To target more leads from Local SEO and organic search, you need a comprehensive SEO strategy that considers your target markets, user experience, relevant content and the real estate keywords the potential customers use.

With the right authority built by optimizing for search intent, engaging real estate content and authoritative links, realtors and Real Estate Businesses can dominate any local search engine listings and increase visibility with prospective clients. If your website is optimized for local realtor SEO, then it will feature on all the local searches. This means more people from your area will come to you for their real estate needs.

Builds your Reputation and Brand 

By using local SEO for Real Estate, realtors can attract more local clients who are regular internet users. Getting positive reviews on a regular basis and displaying them on your Google Business Profile helps. Online Real Estate Agent Reviews also bring referrals and potential clients to your business. This builds trust and enhances their reputation in the local community which is your target market. 

By smartly using local SEO rankings for building your realtor brand locally, you can increase your client acquisition. The Real Estate GO Audit tool improves your online reputation by identifying the gaps in your website and Google Business Profile. 

To enhance the local SEO of your real estate website, you must first hire a good SEO agency for realtors.

What sets the GO Real Estate SEO Audit apart?

The DigitalBull GO Local SEO Audit tool identifies the key areas for improvement in the client’s website, brand, and GMB. Our local SEO audit comprises GMB Audit, Website Audit, and Brand Authority Audit. Thus we differ from other local SEO tools and automated local SEO audits which are performed by many websites for free and may deliver generic results. These audits are cookie-cutter audits performed by a machine or script.


In contrast, the local SEO audits of DigitalBull GO are done by trained Real Estate SEO professionals and are then reviewed by experts to ensure the quality of the audit.

Expert audit tools like DigitalBull GO are usually based on Google algorithms and a local SEO score is calculated. This score helps identify the optimization gaps and the real estate firm can then work to get into the Google local 3-pack. 

Google Algo Correlation

Our Real Estate GO audit mirrors Google’s Organic and Map Ranking Algorithm with our own unique and specially developed DigitalBull GO Parent and Child Algo for all the factors affecting the map rankings.

Realtor Local SEO Audit Score

You receive a GMB Audit Score, Website Audit Score, Brand Audit Score, and overall RE Local SEO Audit Score as a percentage that will reveal your current optimization progress and performance so you know where to focus on to improve your rankings.

3-in-1 Audit

This is a thoroughly comprehensive audit of the Realtor’s GMB, Website, and Brand covering all the factors and subfactors affecting the map pack rankings.
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DigitalBull GO's Top Local SEO Audit Factors

DigitalBull GO Local SEO Audit tool identifies the key areas for improvement in the client’s website, brand, and GMB. Our local SEO audit comprises GMB Audit, Website Audit, and Brand Authority Audit. Thus we differ from other local SEO tools.  

Google My Business (GMB) Audit

We'll start with a comprehensive audit of your Google Business profile and map listing using our proprietary realtor SEO tool. This will help us identify any areas that need improvement. Once we've completed the audit, we'll work with you to update your digital presence and Google map listing accordingly.

GMB One Time Audit

GMB consists of many important elements that businesses should utilize in order to improve their online presence. NAP, categories, URL, products, services, and business description are all important factors that contribute to a business's Google My Business listing. By optimizing these elements for user intent, businesses can improve their chances of appearing higher in search results and attracting more customers.

GMB Marketing Audit

The realtor GMB's marketing elements include posts, reviews, photos, and questions. Are the Google My Business photos professional yet personal, showing the faces behind the business? The posts should be updated regularly, providing fresh content for viewers. Clients may want to check if the reviews are mostly positive. 

Website Audit

A detailed audit of your company website done by Real Estate SEO specialists is important in order to identify any potential areas of improvement. The homepage is your first impression to a visitor. It should be clean and professional, with the right information in an easy-to-understand format so that people can find what they need quickly without getting lost or confused about how things work.

Website Technical Audit

Speed, schema, site structure, sitemap, security, and Google Search Console issues are some technical components analyzed by our Realtor SEO experts. Speed and security of real estate sites may have a marginal impact on keyword rankings but can greatly impact lead conversions. 

Website On-Page Audit

The on-page ranking factors our onsite optimization tool analyzes are important for your website's success. titles, descriptions, and header tags are all taken into account when evaluating your pages. By optimizing these elements, you can improve your website's chances of ranking well on search engine results pages.

Website Content Audit

The informative content audit provides a detailed analysis of the text, images and videos on your website to help you get higher search rankings. Ranking factors like keyword density can be improved with our comprehensive tool that assesses all aspects in order for them not to affect site dynamics or user experience because it gives recommendations based on what needs improvement!. In short, high-quality content optimized for real estate market advice, and search queries can make the website great whereas poor quality content can mar the usefulness of the website and brand. 

Brand Audit

An in-depth audit of your online presence is essential to determine your next steps. This audit will look at a range of factors such as PR and Google reviews, both positive and negative reviews, to give you a complete picture. With this information, you can make informed decisions about how to improve your visibility on search engines and reach your goals.

Brand Checklist

First, our brand authority audit measures the performance of citations, link building, reviews, etc. Second, this tool helps us identify areas where we can improve our brand. Finally, it lets us see how our brand positioning is faring in comparison to others in the real estate industry.

Contact us for Real Estate SEO Services

In short, if you want to attract clients who are searching for real estate advice online, realtor SEO should be a priority for your firm. It’s no secret that good realtors are in high demand. To stand out from the crowd with exceptional SEO rankings, real estate companies need to be prepared with exceptional service and products for their clients! One way of doing this is by making search engine optimization (SEO) an integral element of your real estate marketing strategy.

Real Estate Business owners should start thinking about local SEO as a necessary step towards attracting potential new business because Google has made it outright mandatory to have a great online presence these days. 

If you’re not sure where to start, the Real Estate SEO Experts at DigitalBull GO can help! We are an SEO company specializing in helping Real Estate Clients increase their visibility and online search rankings through search engine optimization and other digital marketing practices. We offer a variety of SEO services for the Real Estate industry that will help improve your website’s Search Engine visibility and bring in more leads from qualified prospects.

Contact us for more information today!

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