You don’t need to be an SEO to understand that adding the relevant text content on your website lets Google know what your business is about. Not all content is in a textual format.
How does Google treat non-text content like images and GIFs? Enter Google Vision Artificial Intelligence (AI). Vision AI uses machine learning technology to assess media.
Google Cloud Vision API helps you get a better understanding (or should we say ‘get a better picture’?) of how Google reads and analyzes media such as your pictures, images, photos, and videos. It also uses optical character recognition (OCR) to scan and read the text on an image.
You can use this tool to get an idea beforehand of the information your photo is likely to transmit to Google.
To avoid being all talk and no action, DigitalBull GO decided to test the tool out. We ran a sample photo through the Google Vision API to see what info Google was able to glean from it.
The image we used was a screen capture from a Facebook post using a clipping tool (png) and hence not the best of resolution. As you can see, it was good enough for Big G.
It is unclear how Google uses this information. However, the following possibilities exist:
- Monitor embedded licenses, watermarks, trademarks, and logos.
- Entity relationships.
- Verify whether original or a stock image possibly due to the training on billions of images.
- Safe-search lookout for Google Ads, etc.
You can test images yourself using the tool. Also do not miss the other tabs – Labels, Logos, Text, Properties, and Safe Search. We have only uploaded the screen capture from the objects tab.
Here is the link to the tool:
- The Vision AI is a useful tool, especially if you or your client are unclear on the relevance or quality of the photos to be uploaded on GMB Posts, Products, Offers, and Local Ads.
- Google did get a few things wrong in this image like the logos, possibly due to the low quality of the image., Use the information as a guideline, not the absolute truth.
- Select and upload the best resolution photos to your GMB and website to avoid any confusion.
- This is about information and visuals on the image, not about geotagging. We just want to make this clear.
Contact us to learn about our Google My Business optimization and local SEO services.