After a lengthy post (tip) about how to manage citations, here’s a shorter one. Hopefully, some of you find this useful.
This tip may be useless in the following situations:
- You can remember everything you do on the GMB without noting it down.
- You have a system in place or have your VA or SEO meticulously note down the changes or updates on the GMB on a manual or electronic system.
- You have some miracle APIs or keylogger scripts or GMB logs that can let you know what happened on your GMB 5 weeks ago.
- You are only interested in ranking tips.
For all others, come along for the ride.
This tip is about a little-used jewel in your GMB Info section.
At DigitalBull GO, we notice people posting on forums that their GMB has been suspended and the next steps to take. One of the first things we do is to ask them to trace back what they had been doing in the GMB before Google suspended it.
Our team tried several ways to note the changes made on the client’s GMB. These included physical notebooks, the Notepad app, Google Docs, Google Sheets, and project management tools. However, we often forget to mention the update in the tool after exiting the GMB (never keep a GMB tab open).
Oftentimes, other work came up. Sometimes, the team updating the GMB was different from the one keeping track of the updates. The data eventually became too cluttered as we got more clients and optimized more GMBs. Plus, since all the data was in one place, it was difficult to share it with our client without revealing data on other clients.
So, we were looking for a simple but effective system to list important changes so that we can keep track and correlate them with ranking fluctuations on the Map Pack.
We chanced upon Labels under the advanced information (below the store code on the right) in the info section of the GMB.
Labels seemed to be the best choice. Why?
Here are 10 advantages of using labels in Google My Business.
- Labels are tailor-made for entering short pieces of information.
- Labels are optional, hence chances of suspension are zero to nil.
- You can enter up to 10 labels. Even if one or two are picked up by the client for store labels, grouping, Google Ads identification, or any other purpose, you still have 5 to 6 left.
- Labels are the easiest way to avoid forgetting to enter info. You are still in the GMB and it takes minimal work rather than opening another system and entering the data there.
- You can note down important information and dates such as when the GMB was changed to a hidden service-area business (SAB) from a storefront.
- Labels can be used for internal communication when multiple managers have access to the GMB or to let others know what you did last on that GMB.
- Labels are a way to display all the work done on the GMB for your client. The client knows that something has been updated when they login to the GMB Dashboard. This also protects you down the road in case something happens to the GMB.
- You don’t need to email the client for minor changes made on the GMB.
- Labels are searchable. For example, when we search “8Jan”, that particular GMB comes up for us. This lets us know all the GMBs updated on that date.
- The label system works as a calendar. You can find out which GMBs have not been updated in weeks and see if anything can be done to improve them.
There are many more advantages of labels. These were just our top 10 benefits.
Here are some minor points you should know when it comes to Labels:
You can only enter 50 characters. Keep your text short and sweet, using abbreviations wherever possible. For example, ‘description’ as ‘desc’ and ‘business.site’ as ‘biz.site’. Just make sure everyone on your team knows what the abbreviations mean to avoid confusion.
Certain special characters are not allowed. The greater than (>) and lesser than (<) are some invalid characters that cannot be entered. However, we found that the plus (+), comma (,), ampersand (&), and dash (-) are allowed. Either way, the date is the most important, so be sure to include it in every label.
We have seen some SEOs stuff the labels with keywords. You can do it, but we feel it’s a waste of time. Unless you’re using it to keep track of the target keywords for a GMB, there is no point as it doesn’t affect rankings.
For more info, check the Google My Business Support information on Labels.
Call DigitalBull GO or schedule a free consultation to find out how we can rank your GMB on the Map Pack!