We split the students into 3 groups based on a theme they selected (Business School, Hotel, Jeweler) and gave them access to the DigitalBull GO tool. It’s called DigitalBull GO Analyzer. Students were required to perform a complete local SEO and website audit of 2 Business Schools, 2 Hotels, or 2 Jewelers depending on their theme selection.
This is a competitor audit which compares two GMBs or websites for factors such as speed, schema, content, and links. We compare 24 factors and a total of150 Local SEO subfactors via DigitalBull GO for our clients and we wanted students to test out this tool. Currently DigitalBull GO is still a DFY tool though we have gotten some requests to also offer the DIY option. While there is more automation that is required to enable this, our experience with the manual audit performed by students helped us to gauge the level of difficulty for unseasoned SEOs.
For those interested in the technology of the tool and looking to partner with us or for an API, we have used AngularJS/NodeJS and the database is CouchDB. Collaboration is welcome particularly if you are in the SEO audit or training space.