DigitalBull GO Business.Site 1


This information is provided by Local SEO Analyst Sriniketh Srinath.

Group: GBP.

What Is Business.Site?

Business.Site: Google website with information and photos linked to your Google Business Profile listing.

The Business.Site is a free website builder from Google that allows businesses to build a simple one-page website from within their Google Business Profile Dashboard.

Business.Site is not to be confused with Google Sites (sites.google.com), which allows people to create a simple webpage just like any other site builder tool.

Every Google Business Profile has a Business.Site, but it is up to the owner of the listing to add information, save, and then publish the site so it is visible to the public. We do recommend that you optimize and publish it soon after you get your GBP verification completed since upon publishing, the site gets indexed by Google and appears in search results.

Business.Site is like a miniature website for a local business having a GBP and complements the primary website that the business has been using or plans to use (built on WordPress, Duda, WIX, ASP.NET, HTML, etc.). 

Apart from the information that the business is allowed to add, Google enhances the Business.Site by automatically pulling details from the GBP like the posts, services, and description, and adding this information to the Business.Site.

The Business.Site has many components, which include:

  • Header Photo
  • Headline
  • Description
  • Posts
  • Services
  • Reviews (Testimonials)
  • Summary Header
  • Summary Body
  • Photos & Videos (Gallery)
  • Map Location
  • Contact Details
  • Business Hours

The Business.Site is like a website of the entire Google Business Profile, containing various elements which are Map Pack ranking factors (NAP, Hours, Service Area, Photos, Reviews, Posts).

The Business.Site is a Google property and it’s free, so it’s in your best interests to publish it as a secondary or supplementary site to your main website. There are additional customization options regarding the theme and the CTA, so experiment and find out what works best.

Certain Business.Site components have character limits, which are as follows:

  • Headline – 80 or fewer characters
  • Description -140 or fewer characters
  • Summary header – 40 or fewer characters.

Content in the Business.Site can be formatted. Text can be bold, italicized, and underlined. There can also be hyperlinks as well as lists (both numbered and bulleted).

Also, the Business.Site description is not the same as the GBP description.

Upon being published, Google’s Business.Site URL appears as the following in the address bar:


The company name would be the full business name on the listing (GBP title), with dashes in place of the spaces.

For example, the Business.Site for Omega Locksmith is https://omega-locksmith.business.site

You can also buy a custom domain name from Google for an additional fee and set this as your Business.Site domain. 

DigitalBull GO Tip: Optimize the Business.Site completely and embed it on the page of your GBP URL to enhance the Google property power of that page.

Further Reading

For further reading on topics related to Business.Site on DigitalBull Expert System, check out our information for Hours as well as URL.

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