What Is On-Page?
On-Page: A certain webpage or the elements of that particular page.
On-page SEO is one of the four pillars of SEO, with the others being technical SEO, content SEO, and off-page SEO. On-page refers to everything visible on a particular page of a website, including both the content and HTML parts of the page.
On-page SEO can be designed to work as a powerful rules-based technique that can yield good results when executed to perfection. Relevant pages will appear higher on the search results if this simple yet effective technique is diligently implemented.
With on-page SEO, each page is treated as a separate entity and all the various segments of the page or elements of that page are fixed or improved upon. This includes headings, paragraphs (body text), and images.
Here is a checklist of on-page elements that need to be optimized:
Headings are the main heading (H1) for the entire body of content and subheadings (H2, H3, H4, H5, H6) for paragraphs and subparagraphs.
Alt-attributes are used for the images and videos to describe them better and are a critical element of image SEO. This can help descriptions on Google image results.
Meta tags are the titles and descriptions of the pages that appear in the search results. The description is also called the meta description. This is not to be confused with the GBP description. Page titles and descriptions are measured in characters or pixels; each letter, symbol, and space is 1 character. 1 pixel = 0.125 character.
The page’s URL that appears in the address bar can be considered a minor on-page element.
The HTML on-page parts comprise the coding and backend tags. They are closely related to the technical website components.
Other elements that impact the success of the on-page include structured data markup for rich results in the search snippet (also known as ‘schema’), and hyperlinks both to another page on the same site (internal links) or another site (external links).
On-page and keywords go together like peanut butter and jelly. A keyword is a word or phrase that describes the focus of the page, such as ‘plumber Norfolk VA’ or ‘New York taxi service’.
Keyword density refers to the percentage of times a keyword is used in a particular block of text compared to other words. The ability to smartly use keywords in meta tags, headings, and alt-attributes in a natural manner without stuffing them is critical for on-page SEO.
DigitalBull GO Tip: Review and complete or update the on-page tasks for critical pages at the beginning of the project and/or preferably after new content has been added.
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