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DigitalBull GO Q&A 1

GBP_Q&A

This information is provided by Local SEO Analyst Sriniketh Srinath.

Group: GBP.

What Is Q&A?

Q&A: Questions asked and answered by people and/or by the owner.

Q&A is short for ‘question and answer’ or ‘questions and answers’. These are also the two parts of the Q&A.

The Google Business Profile questions and answers work to encourage customers and general people to be inquisitive about a business. As with reviews, Q&A allows the customers to interact with the business owner.

The Q&A content is publicly visible on a GBP listing below the appointment URL.

If questions have already been asked by others, the user can view them by clicking on ‘See all questions’. The number of questions is also given next to the text like ‘See all questions (5)’.

Clicking on the gray ‘Ask a Question’ button enables the user to ask a question on the listing.

Who can ask and answer a question? Here’s the answer:

  • GBP Owners
  • Google Local Guide
  • Other users

The questions could come from anyone. The people asking may be existing customers of the business, a person interested in the company, a Google Local Guide, the company owner, or someone else.

Likewise for answers. Any of the prior mentioned parties can answer questions. Anyone can ask or answer as long as they have a Gmail account. These questions and answers are publicly tied to the account.

A question can have more than one answer (one from the owner, one from a Local Guide, etc.).

Q&A can be a form of user-generated content on your Google Business Profile. Just like reviews, Q&A is public and can be created by anyone with a Google account. However, unlike reviews, they are questions regarding the business rather than a critique of it.

The questions could be about anything relating to the business, such as products, services, delivery, pricing, working hours, etc.

Remember, your answers are public. Even if the answer to a user’s question seems like it should be obvious to you, be respectful and polite while answering it.

There is no limit to the number of Q&A that can be added to a listing.

For companies without any questions, there will be a link that says ‘Be the first to ask a question’.

The GBP Owner will receive an email and message (opt-in required) if a new question has been asked on their GBP.

If people keep asking the same or similar questions, consider converting the Q&A into frequently asked questions (FAQ) and adding this content to the website.

Be sure to answer all existing questions before asking and answering your own. Also, check the previous Q&A once every month to make sure your answers aren’t out of date.

DigitalBull GO Tip: If you are just starting with the GBP, the best way with Q&A is to put together a good list of potential questions that you would expect to be asked and add plus answer them yourself.

Further Reading

For further reading on topics related to Q&A on DigitalBull Expert System, check out our information for Content as well as Reviews.

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