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DigitalBull GO Technical 1

Site_Technical

This information is provided by Local SEO Analyst Sriniketh Srinath.

Group: Site.

What Is Technical?

Technical: Relating to the structure of a site and its crawling and indexing.

Technical SEO is the website and server improvements that help the site get effectively crawled and indexed by search engines.

It is one of the four pillars of SEO along with content, on-page, and off-page SEO. The four aren’t mutually exclusive and there is some overlap between them.

Technical parameters are a good way to measure the non-content aspects of your website.

Some technical parameters include:

  • Indexing

Indexing is the process by which relevant information about a site’s data is stored in the search engine’s database after the crawl by the search bot. Technical improvements should be made to ensure that the spiders or bots of the primary search engine (usually Google) crawl and index the site often.

The robots.txt tag prevents search engines from indexing particular pages or the whole site. However, this has recently been ignored by Google in favor of the X-Robots tag.

  • Canonical

The canonical tag is one of the most misunderstood technical parameters and is used to indicate that two pages have similar or duplicate content and that Google should only pay attention to one of them.

  • HTTPS

This web protocol is integral to ensuring website security and protecting it from hackers and malware. A secure sockets layer (SSL) certificate is required to ensure that sites with the certificate have HTTPS (HyperText Transfer Protocol Secure) in their URL (uniform resource locator) as opposed to just HTTP.

  • Mobile Responsiveness

Websites need to be responsive and work properly on mobile, tablets, and other devices, which can be achieved through technical adjustments.

  • Links

Broken links are links that when clicked either don’t work or lead to a ‘Not Found’ aka 404 error page. These must be fixed through removal, redirection, or manually changing the link to the correct URL.

Additionally, a nofollow tag can be added to a hyperlink to prevent SEO equity from being passed on to the linked page or site.

  • Sitemap and Site Structure

Site structure is the way your website is set up, including all pages, media, content, etc. One good way to establish site structure is through a sitemap.

An XML Sitemap is a map of your site that helps search engines index pages by informing them about pages on the website that are ready to be crawled. XML is short for eXtensible Markup Language.

There is also more than one type of sitemap. These include:

  • HTML sitemap: Allows site visitors to easily navigate a website
  • Image sitemap: Increase chances that an image can be found in image search results
  • Video sitemap: Makes sure search engines know about all the video content on a site
  • Mobile sitemap: For feature phones, a mobile sitemap can be created.

The code and tags added in the backend of pages also constitute technical SEO. There are tags for headings, bold, italics, color, font, text size, and image alt-attributes, though most editors don’t require these to be changed directly in the code. The changes made at the backend reflect how the site appears to users.

The technology used, speed, performance, redirects, and schema of the website are some other technical components.

A strong technical foundation lays the groundwork for a good website. If the foundation is weak, the entire building will crumble. Frequently performing technical audits  helps expose weaknesses for your developers to weed out.

DigitalBull GO Tip: Understanding the technical components of a website can help a business manage hundreds of pages efficiently and obtain the best value from them, thus driving additional visitors to the website. 

Further Reading

For further reading on topics related to Technical on DigitalBull Expert System, check out our information for Schema as well as Speed.

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