This information is provided by Local SEO Analyst Sriniketh Srinath

Group: GBP.

What Is URL?

URL: The address of a webpage.

URL is short for Uniform Resource Locator. It is the link displayed in the address bar of a browser and denotes the address of the webpage.

The URLs are the various pages of the website that are accessed from that server by accurately typing in the complete address using an internet browser (Edge, Chrome, Safari, Firefox).

The URL is also displayed in the results of search engines.

While URL and domain are used interchangeably, they are not the same. A domain is the internet address that is purchased from a domain selling authority. Content is subsequently added and the website is built and hosted on a server. 

For example, microsoft.com, google.com, and digitalbullgo.com are all domains.

A URL can also be a subdomain, which is a part of a larger domain. For example, app.digitalbullgo.com is a subdomain of digitalbullgo.com and sports.yahoo.com is a subdomain of yahoo.com.

URLs can be either absolute or relative. An absolute URL contains the protocol, subdomain, domain, and path. A relative URL contains only the path.

URLs can be added to a webpage. If the URL is present in word form, it is known as anchor text. Otherwise, it is a naked URL.

‘Click here’ and ‘sign up’ are examples of anchor text. However, it’s better if keywords are used in the anchor text.

If a URL links from one page on your site to another page on your site (A1 to A2), it’s called an internal link. If a URL links from your site to a different site (A to B), it’s called an external link. If your website receives a link from a different website to your site (C to A), it is called a backlink. Therefore, external links for you are backlinks for the receiving site and vice versa.

Every webpage has a different URL. It’s called a permalink for a reason, so take care while creating it. Try to fit the relevant keywords into your URL before publishing the page.

URL is also important to Google Business Profiles. Two standard URL options exist in a local business profile:

  • Website URL
  • Appointment URL

A GBP Website URL is the URL that the user is taken to when they click on the ‘Website’ button in a listing. It usually links to the homepage of the website.

An Appointment URL can also be added to the listing. This is the page where the user can book an appointment or schedule a meeting with the business. It is displayed beneath the phone number in the listing, next to the word ‘Appointments’.

The appointment URL does not necessarily have to be to the company’s site. It can be linked to a 3rd party website or booking engine as long as the user can take actions like placing an order or making a reservation.

Apart from this, there are some other niche-specific URL options:

  • Products and Services URL
  • Menu URL

The products and services URL offers a link to the products and services that a company offers. This is not available or present in all GBP listings.

The menu URL is a link to the menu. It only appears in restaurants, catering, and food-related businesses.

Google also rolled out a short name feature for listings around April 2019. This short name or short URL can be created by the owner of the listing. The custom name must be between 5 and 32 characters.

The link will be “g.page/[shortname]” and when entered into the address bar, will take the user to the Google Maps link for GBP listing. For example, g.page/OmegaLocksmith.

The URL on the GBP should not be meddled with due to its extreme sensitivity. Do not add a shortened URL or link to a page that has been redirected. Once set, try not to change the URL unless necessary.

DigitalBull GO Tip: Use the Business.Site as the appointment URL to get the most value from a Google property. Your 3rd party appointment booking tool can also be added to the Business.Site.

Further Reading

For further reading on topics related to URL on DigitalBull Expert System, check out our information for Backlinks as well as Keywords.

Find out more about DigitalBull GO: The world’s most comprehensive local SEO audit!

Need help optimizing your URL or with white-label local SEO services? Schedule a free consultation with our Local SEO Expert!

Go Back to Ranking Factors