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DigitalBull GO UX 1

Site_UX

This information is provided by Local SEO Analyst Sriniketh Srinath.

Group: Site.

What Is UX?

UX: How the user experiences a website

UX refers to how the user navigates and experiences a website. It stands for ‘User eXperience’.

UX primarily refers to the website or online software. The user, in the case of GBP, refers to the person or visitor who enters your site or the appointment booking tool by clicking the button on your listing.

UX is different from UI, which is the user interface. UI describes how a website or platform looks and its design, while UX is how well the user can navigate it.

The Apple Watch and Windows 8 are examples of arguably bad UI/UX. People struggled to use them and the devices were counterintuitive.

One of the best examples of great UI and UX is Google itself. The home screen is a single rectangular search bar with two buttons. Apart from the logo, everything else is white space. This simple and clean UI is one reason why Google is the most popular search engine.

This doesn’t mean Google always excels at UX, considering the failure of Google Glass.

Regardless, Google rewards a great online user experience. Improving your site’s UX increases your authority and the E-A-T signals you send to Google. Since your site’s E-A-T is evaluated by human quality raters instead of bots, it behooves you to offer a good UX. 

The readability and relevance of content and its presentation (including colors and fonts) are a big factor in UX. Follow simple rules like having dark text on a light background, making sure links are clearly identifiable, and ensuring your content can be easily read.

The user visits the site to imbibe information, and pages that do not provide value or transparency in terms of their content will subsequently be relegated by Google. 

The ability of the user to navigate the site, the loading time of the page (speed), and the mobile view of the website also affect UX, so keep them in mind to ensure quality UX.

UX is based on how a page presents its content. Pages are divided into two parts: above the fold and below the fold. 

Above the fold (ATF) is the portion of the page that is visible to a user immediately upon entering the page. Whatever is seen when scrolling down is below the fold (BTF).

Another part of the UX is the call to action (CTA). The CTA is what encourages the user to take action, either through contacting the business, scheduling a free consultation, ordering the service, or buying the product.

The final page where the user submits contact details is known as the conversion page. Hence, UX goes hand in hand with conversion rate optimization (CRO).

This is the next step of the process where you turn the visitor into a lead or customer.

DigitalBull GO Tip: Some people think that a good-looking website means a better converting website. UX should evolve with time and be based on actual customer experiences which can be reviewed through site heatmaps and customer journeys.

Further Reading

For further reading on topics related to UX on DigitalBull Expert System, check out our information for E-A-T as well as Speed.

Find out more about DigitalBull GO: The world’s most comprehensive local SEO audit!

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