This is the changelog for DigitalBull GO: The world’s #1 GMB tool for audit and optimization! We plan to upgrade our multifunctional Local SEO and Google My Business-oriented platform on a monthly basis. We have listed all the additions, removals, and changes that have been released by our team for the month of December 2019.

GMB Analyzer

Audit

Change: Expert System Algorithm updated to Version 3.1

Analyze GMB Listing

Keywords

Change: Made ‘Keywords’ a separate factor instead of ‘Keywords/Category’ (Undoing a change made in the October 2019 Upgrade)

NAP

Addition: Added new subfactor for brand search

Hours

Removal: Removed certain subfactors related to daily hours

URL

Removal: Removed subfactor for brand search

Service Areas

Removal: Removed Service Area factor entirely

Business.Site

Removal: Removed subfactors related to keywords and summary header

Services

Removal: Removed Services factor entirely

Description

Removal: Removed subfactor for ZIP codes/postcodes

Analyze Website

EAT

Addition: Added new ‘E-A-T’ factor with relevant subfactors to better assess Expertise, Authoritativeness, and Trustworthiness

Speed

Change: Certain factors changed and renamed due to change in speed checking tool

Technical

Addition: Added new subfactors related to technical structure and coding of website
Removal: Removed subfactor related to rich results

Schema

Addition: Added new subfactor related to rich results

Maps

Removal: Removed subfactor related to map embeds on 3rd party websites

UX

Addition: Added new subfactor related to meeting needs

Popularity

Addition: Added new subfactor related to website ranking
Removal: Removed subfactors related to website analytics\

Content

Addition: Added new subfactor related to service pages and local content
Removal: Removed subfactor related to FAQ

We promised some big changes to the GMB Audit Algorithm as the year comes to a close, and we followed through. Our biggest change was to bring in E-A-T (Expertise, Authority, Trust) as a factor for the website analysis as this helps gauge the company’s brand and reputation. While 2 factors were lost, Keywords and Categories were split up and the ever-crucial E-A-T was added to keep it at 24 factors.

Our goal is to always keep improving and simplifying and streamlining the tools while adding value based on what clients are asking for and the feedback we have received. We are testing out some external tools for task management, rank tracking, and reporting, and wish to integrate them with our product.

These are the last changes to the DigitalBull GO product for the year of 2019. A huge thanks to everyone who has supported us along the way. We have a lot of changes in mind and many more updates planned for 2020. Stay tuned!