This is the changelog for DigitalBull GO: The world’s most comprehensive local SEO audit! We plan to upgrade our robust and one-of-a-kind DIY audit on a monthly basis. In this post, we have listed all the additions, removals, and changes that have been released by our team for the month of June 2020.
Signup/Login
- Made the signup form much simpler with just the name, email, and password required to get started
- Clearly mentioned that the audit is a free audit and improved messaging and intent
Dashboard
- Ranking Factors Algorithm updated to Version 4.3
GMB Audit
- Changed the Yes & No colors from a neutral purple to contrasting ones (Green for ‘Yes’ and red for ‘No’)
Keywords
- Change: Rewrote subfactors to make them easier to understand
Category
- Change: Rewrote subfactors to make them easier to understand
- Removal: Removed 2 subfactors
NAP
- Change: Rewrote subfactors to make them easier to understand
- Addition: Added 1 extra subfactor
URL
- Change: Rewrote subfactors to make them easier to understand
Hours
- Change: Rewrote subfactor to make it easier to understand
- Addition: Added 1 extra subfactor
Description
- Change: Rewrote subfactors to make them easier to understand
Service Area
- Change: Rewrote subfactors to make them easier to understand
- Addition: Added 1 extra subfactor
Business.Site
- Change: Rewrote subfactors to make them easier to understand
Photos
- Change: Rewrote subfactors to make them easier to understand
Posts
- Change: Rewrote subfactors to make them easier to understand
- Removal: Removed 1 subfactor
Reviews
- Change: Rewrote subfactors to make them easier to understand
Q&A
- Change: Rewrote subfactors to make them easier to understand
Website Audit
- Changed the Yes & No colors from a neutral purple to contrasting ones (Green for ‘Yes’ and red for ‘No’)
Speed
- Change: Rewrote subfactors to make them easier to understand
Technical
- Change: Rewrote subfactors to make them easier to understand
- Addition: Added 1 extra subfactor
Authority
- Change: Rewrote subfactors to make them easier to understand
- Removal: Removed 1 subfactor
On-Page
- Change: Rewrote subfactors to make them easier to understand
Internal Links
- Change: Rewrote subfactors to make them easier to understand
- Removal: Removed 1 subfactor
Content
- Change: Rewrote subfactors to make them easier to understand
- Removal: Removed 1 subfactor (Moved to E-A-T)
E-A-T
- Change: Rewrote subfactors to make them easier to understand
- Addition: Added 1 extra subfactor (Moved from Content)
Schema
- Change: Rewrote subfactors to make them easier to understand
Maps
- Change: Rewrote subfactors to make them easier to understand
- Removal: Removed 1 subfactor
UX
- Change: Rewrote subfactors to make them easier to understand
Off-Page Audit
- Changed the Yes & No colors from a neutral purple to contrasting ones (Green for ‘Yes’ and red for ‘No’)
Insights
- Change: Changed insights for COVID-19 to information on our ebook about 24 ranking factors
Ranking Factors
- Addition: Added new ‘Ranking Factors’ module to showcase scoreboard of the 24 ranking factors
This was a major upgrade to the audit wherein we simplified the login screen and process to make it easier for people to sign up and create an account.
We also reviewed all the GMB and website factors and subfactors to ensure clarity and minimize confusion. A glossary section will be added to the User Guide for further reference.
Our Local SEO audit is free of cost with no credit card details or payment info required. Anyone can create an account, start their first audit, and get their audit score.
Our team is always on the lookout for new ways to improve our audit and our processes. Any and all feedback is welcome and some of these changes were based on feedback over the past 2 months. We have some changes in mind and more updates planned. Stay tuned!
