Maps Marketing Pack
The DigitalBull GO Maps Marketing Pack is a local SEO marketing package composed of the following four elements:
- Posts
- Q&A
- Reviews
- Photos
Since it is a recurring pack, these elements should not only be optimized one time and left alone. It means that they should be regularly updated and frequently optimized every month.
Write Relevant Posts
One of the best features of GBP is the ability to create posts. Similar to posts on social media channels like Facebook, LinkedIn, and Instagram, Google enables business owners to publish posts on their profile. These can be related to the brand, new product or service launch, company update, new hire, or a multitude of other topics. Be sure to include your keywords in the posts. Also, uploading attractive images to go along with the text for your post is essential. Images help your post stand out from the competition since this is what the user looks at first. DigitalBull GO will create 5 posts for your business every month.
Monitor Questions and Answer Them
Questions and Answers (Q&A) can be one of the most powerful tools in helping potential customers decide whether or not they want to do business with you. Customers may ask questions or look at other inquiries before making buying decisions. Having great answers on your profile could be the difference between a customer choosing you over a competitor. Be sure to closely monitor questions so that you can address any issues quickly and respond appropriately if needed. Additionally, if someone asks a question you don’t know the answer to, don’t be afraid to reach out privately and try and resolve the issue before making any public responses on social media platforms or other websites. DigitalBull GO will ask and answer 2 questions monthly for your business.
Encourage Reviews and Reply to Them
Encourage customers to leave reviews about their experience with your business. A great way to do this is by including a link in emails or newsletters. This will make it easy for customers who have had a good experience with you to leave a review without having to search around. You can encourage customers to leave reviews by sending them follow-up emails after a purchase or service has been provided, asking them for their feedback on their experience working with you. Positive reviews will boost not only customer engagement but also local SEO rankings since reviews are taken into consideration when determining where businesses rank in search engine results pages (SERPs). DigitalBull GO will reply to 10 reviews of your business each month.
Take & Upload High-Quality Photos
Photos are rising in popularity as the preferred format. Google Business Profile relying on local proximity signals only elevates the need to take and upload photos. Photos help with brand building for your GBP and convince people of its genuineness, especially if you’re a new business. You can include information about your company, founders, products, services, and contact details all in different photos. Creating high-quality photos will ensure that potential customers get all the information they need while helping improve engagement and overall trustworthiness toward your brand. DigitalBull GO will assist in the photos element of your business.
Market Your Google Business Profile
Marketing your Google Business Profile can go a long way in improving customer confidence and loyalty. Regularly updating the GBP listing is essential for potential consumers to easily find you online. By including relevant keywords and using attractive images across all posts, answering any questions that prospects ask, monitoring reviews closely (both positive and negative), and creating high-quality photos, you can differentiate your Google Business Profile from the competition and effectively promote your brand. With these tips in mind, you’re ready to start. Good luck!
Many businesses work with DigitalBull to generate more calls on Google Maps. You can too!
Schedule an appointment with either Srinath Rangaswamy or Sriniketh Srinath using the calendar
