Advantages of being on Google Merchant Center

• Increased online visibility through Google Shopping search results.
• Access to a large pool of potential customers actively searching for products.
• Enhanced product listings with rich content, images, and pricing information.
• Seamless integration with Google Ads for targeted marketing campaigns
• In-depth performance insights and analytics to drive data-driven decisions.
• Ongoing optimization opportunities to improve product listings and visibility.

Here’s a list of Google Merchant Center Service deliverables for the client and their store:

1. Initial consultation and assessment: Understand the client’s business, products, and goals to tailor the onboarding process to their specific needs.
2. Google Merchant Center account setup: Create or optimize the client’s Google Merchant Center account, including store information, branding, and contact details.
3. Website compliance and integration: Ensure that the client’s website complies with Google Shopping policies, including clear and accessible information on returns and refund policies, as well as privacy and terms of service. 
4. Tax and shipping settings: Configure accurate tax and shipping settings within the Merchant Center to comply with local regulations and provide customers with accurate pricing information.
5. Product feed creation and optimization: Develop a product feed that meets Google’s requirements, including accurate product information, images, pricing, and availability. Optimize the feed for better visibility and performance in Google Shopping results.
6. Product category and attribute mapping: Ensure that products are correctly categorized and assigned appropriate attributes to improve search relevance and ad targeting.
7. Ongoing support and optimization: Provide continuous support to address any issues related to the website’s integration with Google Shopping, ensuring smooth and efficient operations over time. Set up the necessary tracking codes and scripts for seamless integration of the website with Google Shopping.
8. Performance monitoring and reporting: Regularly review the website’s integration with Google Shopping, provide reports, and recommend adjustments to improve the overall performance of the integration.