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DigitalBull GO Local Citation Pack 1

Local Citation Pack

LOCAL CITATION

In today’s world, your business is credible only if it gets listed online. This online listing is in the form of  the name, address, and contact number of the local business. These details, as a whole, form the“local citation”.

What is Local Citation?

Local Citation is the name given to the online listing of a local business. It comprises the name, address, and phone number of the business.  They may also include the website URL or the map details.

Why is Local Citation important for your website and business?

In SEO terms, a citation refers to the information available about your business on a website other than your own.  Search engines look for citations while responding to search queries about a business. If your business has a local citation, it is likely to rank higher on the SERP.  

Another reason why you need local citation is because search engines consider them as a measure of trust.  Google, Bing, and other search engines use citations to verify if the business is legitimate.This is why local citation is important to both the SEO of your website and for your business.

What are the types of local citations?

The types of local citations actually mean the sites where you can mention the contact details of your business. These include

  • Business directories like IndiaMart, Tradeindia, JustDial, etc
  • Industry-specific directories like TripAdvisor, HomeAdvisor, etc
  • Newspaper or Press Websites like Forbes, Wall Street Journal, HuffPost, PRWeb, etc
  • Themed Websites like Yelp, Zomato, etc
  • Social Media like Facebook, Twitter, instagram, etc
DigitalBull GO Local Citation Pack 2
  • Tools to get Local Citations

    Apart from these sites, you must try to publish the local citation of your site in as many sites as possible. You can do this by using tools like

    • Moz Local
    • BrightLocal
    • SEMRush
    • Yext

    How to write a great local citation?

    Getting a local citation is fine but unless it is great, you will not get the results. Use the following basic thumb rule to write a great local citation

    The NAP rule- This simply means the Name, Address, and Phone Number of your business. These 3 are a must in a local citation.

    Note that these 3 pieces of information must be available as HTML tags, and not mere text or graphic.

    Newspapers do not publish your contact number, so make sure you reference your business by name on the local citation.


    What details can a local citation include?

    Apart from NAP, the local citation can include the following

    • Business description
    • Business category
    • Email,Fax numbers and alternate Phone numbers
    • Hours of operation
    • Driving directions
    • Map or Geo-coordinates
    • Images or Videos
    • User Reviews and  Responses from the owner
    • Links to social media accounts or business pages
    • Taglines

How to make a success of your local citation?

Simple. Just follow these pointers and you can hit the citation jackpot!

  • Make sure that your business information is the same and consistent across all local citations
  • Try to get local citations in niche websites
  • Add some “unique” or “eye-catching information” to your citation. It could even be an offer or a deal.
  • Try to get into the Google Local Pack. This ranks websites according to distance, relevance, and prominence. It gives the top 3 websites based on these 3 virtues for any search query.

Getting local citations is not a child’s play. You need to have a strong digital marketing strategy to get mentions on public websites. Leave your local citation work to an SEO expert. They can make your local citation big with their clever strategic techniques.

Build your authority in your neighborhood by getting local citations. Improve your ranking and traffic to your website with local citations.