On - Page Optimizer

On-page SEO is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.

Research shows that on-page optimization is the most important factor influencing organic rankings. That’s why it’s so crucial to develop an SEO strategy that includes all the elements listed below.

Title Tags:  It’s generally recommended that title tags should be kept around 70 characters and include the target keyword. Google introduced a new algorithm, Hummingbird, and has started to place more emphasis on semantic search. This means your content may start to rank for keywords it doesn’t mention in the title tag or meta description, so including secondary keywords can help.

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Meta Descriptions: Meta descriptions are supposed to be around 160 characters, but Google often cuts them short. This makes it even more important to include your target keywords in the first sentence of the description. It’s also a great idea to use rich snippets (JSON-LD) to give search engines additional information about your content.

Headers: The number of headers you use and how relevant they are to the page’s target keyword will impact search rankings. An H1 header is often considered to be your site’s title, so it should always include the target keyword. Other elements like subheaders, list bullets, and bolded statements should also be relevant to your content.

There are 4 basic types of headings: H1, H2, H3, and H4. If you have more than one type of heading on a page, place the most important keyword in the highest heading level it fits into. In general, use no more than two levels deep.

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