December 2019 Upgrade

This is the changelog for DigitalBull GO: The world’s #1 GMB tool for audit and optimization! We plan to upgrade our multifunctional Local SEO and Google My Business-oriented platform on a monthly basis. We have listed all the additions, removals, and changes that have been released by our team for the month of December 2019.

GMB Analyzer

Audit

  • Change: Expert System Algorithm updated to Version 3.1

Analyze GMB Listing

Keywords

  • Change: Made ‘Keywords’ a separate factor instead of ‘Keywords/Category’ (Undoing a change made in the October 2019 Upgrade)

Categories

  • Change: Made ‘Categories’ a separate factor instead of ‘Keywords/Category’ (Undoing a change made in the October 2019 Upgrade)

NAP

  • Addition: Added new subfactor for brand search

Hours

  • Removal: Removed certain subfactors related to daily hours

URL

  • Removal: Removed subfactor for brand search

Service Areas

  • Removal: Removed Service Area factor entirely

Business.Site

  • Removal: Removed subfactors related to keywords and summary header

Services

  • Removal: Removed Services factor entirely

Description

  • Removal: Removed subfactor for ZIP codes/postcodes

Analyze Website

EAT

  • Addition: Added new ‘E-A-T’ factor with relevant subfactors to better assess Expertise, Authoritativeness, and Trustworthiness

Speed

  • Change: Certain factors changed and renamed due to change in speed checking tool

Technical

  • Addition: Added new subfactors related to technical structure and coding of website
  • Removal: Removed subfactor related to rich results

Schema

  • Addition: Added new subfactor related to rich results

Maps

  • Removal: Removed subfactor related to map embeds on 3rd party websites

UX

  • Addition: Added new subfactor related to meeting needs

Popularity

  • Addition: Added new subfactor related to website ranking
  • Removal: Removed subfactors related to website analytics\

Content

  • Addition: Added new subfactor related to service pages and local content
  • Removal: Removed subfactor related to FAQ

We promised some big changes to the GMB Audit Algorithm as the year comes to a close, and we followed through. Our biggest change was to bring in E-A-T (Expertise, Authority, Trust) as a factor for the website analysis as this helps gauge the company’s brand and reputation. While 2 factors were lost, Keywords and Categories were split up and the ever-crucial E-A-T was added to keep it at 24 factors.

Our goal is to always keep improving and simplifying and streamlining the tools while adding value based on what clients are asking for and the feedback we have received. We are testing out some external tools for task management, rank tracking, and reporting, and wish to integrate them with our product.

These are the last changes to the DigitalBull GO product for the year of 2019. A huge thanks to everyone who has supported us along the way. We have a lot of changes in mind and many more updates planned for 2020. Stay tuned!

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