What Is Content?
Content: Information on a weubsite or online media.
Content is online information and data in any form. It can be presented as text, images, GIFs, infographics, video, graphs, memes, quizzes, polls, calculators, etc.
In the immortal words of Bill Gates, “Content is king.” Yes. in 1996. Whatever your issues with him, the Windows guy seems to foresee things before everyone else.
The growth of social media and the popularity of Web 2.0 sites like Medium and Reddit has aided in user-generated content (UGC) and people can collaborate and share information like never before. Tools like IFTTT (IF This Then That) can be used to quickly distribute content over many social and Web 2.0 channels.
Content can be classified into three types:
- Created content is original content that was made or developed completely by the user.
- Curated content, also called collated content, is pulled from another place, either online or offline. It is a collection of content from other places. Either way, it wasn’t created by the person posting it or using it. It can be a blog post or an image that is shared on another site, GMB post, or social media page. Directories and some news sites are other examples of curated content.
- Syndicated content, also known as commissioned content, is when content is published by a 3rd party. For example, press releases are published across multiple news websites.
Users are always on the lookout for the latest content and information related to what they are searching for. When it comes to products and services, local businesses tend to have an edge over the big companies simply because they are located closer to the person.
Content is what defines a website or your GMB listing and tells Google, Bing, and other search engines what the website or GMB is all about.
These are the options available in to let Google know about what your business is all about:
- Home Page, About us, & Contact Us
- Service & City Pages
Google values content that is original and one which provides value to the user. Content that is fresh, quality, original, relevant, useful, readable, and of sufficient length has a better chance to rank higher.
DigitalBull GO Tip: Always look for chances to optimize content on your GMB. Relook at your services, description and business.site every quarter and ensure that the right keywords are being updated.
Content Audit Parameters in DigitalBull GO
Here are the subfactors/parameters for Content that are analyzed in the DigitalBull GO Local SEO Audit Tool:
Content – Page on Wikipedia
Content Is King – 1996 essay by Bill Gates
What is Content Marketing? – Blog post by Content Marketing Institute
How to Leverage Content for Local SEO – Blog post by CoSchedule
4 Focus Areas for Your Google My Business Content Strategy – Blog post by DigitalBull Leads
Content in DigitalBull GO
22nd June 2020 Upgrade – Content is currently #2 on the Ranking Factors standings.
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