Content

Group: Site.

What Is Content?

Content: Information on a website or online medium.

Content is online information and data in any form. It can be presented as text, images, GIFs, infographics, video, graphs, memes, quizzes, polls, calculators etc.

The growth of social media and the popularity of Web 2.0 sites like Medium and Reddit has aided in user-generated content (UGC) and people are able to collaborate and share information like never before. Tools like IFTTT (IF This Then That) can be used to quickly distribute content over many social and Web 2.0 channels.  

Content is one of the four crucial components of SEO, with the others being Technical, On-Page, and Off-Page and can be classified into three types

  • Created content is original content that was made or developed completely by the user.
  • Curated content, also called collated content, is pulled from another place, either online or offline. It is a collection of content from other places.  Either way, it isn’t originally created by the person posting it or using it.  It can be a blog post or an image that is shared on another site, GMB post, or social media page.  Directories and some news sites are another example of curated content.
  • Syndicated content, Syndicated content, also known as commissioned content is when content is published by a 3rd party. For example, press releases are published across multiple news websites.

Users are always on the lookout for the latest content and information related to what they are searching for. When it comes to products and services, local businesses tend to have an edge over the big companies simply because they are located closer to the person.

In the immortal words of Bill Gates, “Content is king.” Yes. in 1996. Whatever your issues with him, the Windows guy seems to foresee things before everyone else. Content is what defines a website or your GMB listing and tells Google, Bing, and other search engines what the website or GMB is all about.  

These are the options available in your GMB to let Google know about what your business is all about:

  • Description
  • Posts
  • Q&A
  • Reviews
  • Services
  • Photos/Videos
  • Citations
  • Maps
  • Homepage,About us, & Contact Us
  • Service & City Pages

Google values content that is original and one which provides value to the user. Content that is fresh, quality, original, relevant, useful, readable, and of sufficient length has a better chance to rank higher than the others.

DigitalBull GO Tip: Always look for chances to optimize content on your GMB. Relook at your services, description and business.site every quarter and ensure that the right keywords are being updated.

Content Audit Parameters in DigitalBull GO

Here are the subfactors/parameters for Content that are analyzed in the DigitalBull GO Local SEO Audit Tool:

Further Reading

Google & Google My Business Support Link for Content – Webmaster Guidelines

Content – Page on Wikipedia

Content Is King – 1996 essay by Bill Gates

What is Content Marketing? – Blog post by Content Marketing Institute

How to Leverage Content for Local SEO – Blog post by CoSchedule

4 Focus Areas for Your Google My Business Content Strategy – Blog post by DigitalBull Leads

For further reading on topics related to Content on DigitalBull Expert System, check out our information for Keywords as well as On-Page.

Content in DigitalBull GO

22nd April 2020 Upgrade – Content is currently #2 on the Ranking Factors standings.

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