What Are Internal Links?
Internal Link: A connection from one object to another object of the same website.
An internal link is a connection or ‘hyperlink‘ between two items or objects of the same website. The items/objects in question may be text pages, images, documents, audio files, video files, sheets, or any other linkable object.
When clicked, the link performs an action. It takes the user to a different page or different section of the same website.
An internal link is not to be confused with inbound (backlink) or external links. Links going from a page are ‘outbound links‘ while links coming to a page are ‘inbound links’.
Inbound links are backlinks from a page on a different website Z to a page on your own website X. External links are links from a page on your Site X to a page on another website Y.
For example, there is a link to the ‘Optimizing Links’ page on our Expert System at the end of this page. This is an internal link as the user remains within our Expert System. This page also has external links to resources and recommended tools of other websites.
The text used to link to other pages is known as ‘anchor text‘. Often, ‘website URL’, ‘click here’, ‘contact us’, and ‘read more’ are used as anchor text.
Linking to a page passes on some SEO equity or SEO juice to that page. Again, pages that receive a lot of links while giving out only a few tend to perform better than those with multiple links, be it internal or external.
When it comes to link juice, there are two types:
- Follow links
- Nofollow links
Follow links, also called ‘dofollow links’, provide SEO equity or juice to the referred site. On the other hand, nofollow links stop equity from being transferred. By default, all links are considered as follow links.
The number of internal links that a page has is an important ranking factor. Google’s PageRank calculation is determined based on the quality and quantity of links to a webpage.
Therefore, internal links are a good way to denote the importance of pages within your site. If one page on a website has a lot more links or pages linking to it than another page on the same site, then Google may possibly assume that this page is important as it is being linked to a lot. Consequently, pages with little to no links are deemed inferior.
Link depth is the number of clicks required to reach a given page on the website starting from the homepage. It is also known as click depth or page depth.
Usually, the About Us and Contact Us pages have a click depth of 1 as they are linked to from the main menu. Certain products, services, and blog posts may require the user to navigate further and deeper into the website to be reached.
DigitalBull GO Tip: Use Google Search Console to check the internal links coming to each page of your website and make changes based on the importance of the pages by turning off links to unnecessary pages and pushing more internal links to key pages.
Internal Links Audit Parameters in DigitalBull GO
Here are the subfactors/parameters for Internal Links that are analyzed in the DigitalBull GO Local SEO Audit Tool:
Hyperlink – Page on Wikipedia
Internal Links for SEO – An Actionable Guide – Blog Post by Ahrefs
What Are External Links & How to Use Them Properly – Blog Post by Site Checker Pro
What is Google PageRank? – Blog Post by Bruce Clay
Improve Internal Linking for SEO: Calculate Internal PageRank – Blog Post by Search Engine Land
Internal Links in DigitalBull GO
22nd May 2020 Upgrade – Internal Links is currently #7 on the Ranking Factors standings.
Get Your Audit Score with our DigitalBull GO tool.
Find out more about DigitalBull GO: The world’s most comprehensive local SEO audit tool!
Need help optimizing your internal links or with white-label local SEO services? Schedule a free consultation with our Local SEO Expert!