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Internal Links

This information is provided by Sriniketh Srinath, Local SEO Analyst

Group: Site.

What Are Internal Links?

Internal Link: A connection from one object to another object of the same website.

An internal link is a connection or ‘hyperlink‘ between two items or objects of the same website. The items/objects in question may be text pages, images, documents, audio files, video files, sheets, or any other linkable object.

Internal links are links from one page on Site X to another page on Site X. 

When clicked, the link usually takes the user to a different page or different section of the same website.

Links going from a page are ‘outbound links‘ while links coming to a page are ‘inbound links’.

An internal link is not to be confused with backlinks or external links. Inbound links are backlinks from a page on a different Site Z to a page on your Site X. We will expand on backlinks later on. 

External links are links from a page on your Site X to a page on another Site Y.

The text used to link to other pages is known as ‘anchor text‘. Often, terms like ‘website URL’, ‘click here’, ‘contact us’, and ‘read more’ are used as anchor text.

Linking to a page passes on some SEO equity or SEO juice to that page. Again, pages that receive a lot of links while giving out only a few tend to perform better than those with multiple links, be it internal or external.

When it comes to link juice, there are two types:

  • Follow links
  • Nofollow links

Follow links, also called ‘dofollow links’, provide SEO equity or juice to the referred site. On the other hand, nofollow links stop equity from being transferred. By default, all links are considered as follow links.

The number of internal links that a page has is an important ranking factor. Google’s PageRank calculation is determined based on the quality and quantity of links to a webpage.

Therefore, internal links are a good way to denote the importance of pages within your site. If one page on a website has a lot more links or pages linking to it than another page on the same site, then Google may assume that this page is important as it is being linked to a lot. Consequently, pages with little to no links are deemed inferior.

Link depth is the number of clicks required to reach a given page on the website starting from the homepage. It is also known as click depth or page depth.

Usually, the About Us and Contact Us pages have a click depth of 1 as they are linked to from the main menu. Certain products, services, and blog posts may require the user to navigate further and deeper into the website to be reached.

Proper linking improves your structure and lets Google know what pages you consider important. You must strategically add links within your content.

DigitalBull GO Tip: Use Google Search Console to check the internal links coming to each page of your website and make changes based on the importance of the pages by turning off links to unnecessary pages and pushing more internal links to key pages.

Internal Links Audit Parameters in DigitalBull GO

Here are the subfactors/parameters for Internal Links that are analyzed in the DigitalBull GO Local SEO Audit Tool:

Further Reading

Hyperlink – Page on Wikipedia

Internal Links for SEO – An Actionable Guide – Blog Post by Ahrefs

What Are External Links & How to Use Them Properly – Blog Post by Site Checker Pro

What is Google PageRank? – Blog Post by Bruce Clay

Improve Internal Linking for SEO: Calculate Internal PageRank – Blog Post by Search Engine Land

For further reading on topics related to Links on DigitalBull Expert System, check out our information for URL as well as Backlinks.

Internal Links in DigitalBull GO

22nd June 2020 Upgrade – Internal Links is currently #7 on the Ranking Factors standings.

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