What Is Speed?
Speed: How fast a website loads
Site speed is the amount of time it takes for a website to load and for all elements like text, graphics and video to appear on the page.
There are certain parameters used for analysing website speed.
Site Loading Time – The most important is the fully loaded time (FLT). This is the amount of time (in seconds) it takes for the entire website to load. A load time of four seconds or less is considered as a good fully loaded time.
One part of this is the time to first byte (TTFB). This is the amount of time (in seconds) it takes for the first byte to load on a site after the user visits it.
Total page size – This is how large your website is in bytes. This may be text, images, multimedia, or other files on the different pages.
Number of HTTP requests – An HTTP request is what happens when a web browser (Chrome, Firefox, Edge, etc.) asks the server for information about a webpage. The higher the number of requests, the more the server has to work and the slower the speed.
Different pages will have different load times based on total page size, amount of content on the page, number of images, and more. They also vary based on browsers (Chrome, Firefox, Safari), as well as devices. The load time for a site accessed on mobile will be different from the time on a computer.
Compressing images, removing bloat (excess content), and fixing structural errors are some ways to speed up the site.
There are various tools that allow you to check page speed including Google’s own page speed insights for desktop and mobile. Some of the popular speed check sites are Pingdom, GTMetrix, Web Page Speed, etc.
DigitalBull GO Tip: Instead of worrying too much about getting high vanity scores on GTMetrix or Google Page Speed Insights, just focus on getting the website to load fast.
Speed Audit Parameters in DigitalBull GO
Here are the subfactors/parameters for Speed that are analyzed in the DigitalBull GO Local SEO Audit Tool:
Using Site Speed in Web Search Ranking – Announcement from Google
Web Performance – Page on Wikipedia
The Growing Importance of Your Website’s Load Speed – Blog post by Mannix Marketing
20 Ways to Speed Up Your Website – Blog post by Crazy Egg
7 Tips to Improve Mobile Page Speed – Blog post by Mobile 1st
Speed in DigitalBull GO
22nd May 2020 Upgrade – Speed is currently #17 on the Ranking Factors standings.
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