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Technical - DigitalBull GO


Group: Site

What Is Technical?

Technical: Relating to the structure of a site and its crawling and indexing.

Technical SEO is one of the four broad types of SEO along with content, on-page, and off-page SEO. They aren’t mutually exclusive and there is some overlap between them.

There are many technical parameters which include the following:

  • Indexing
  • Canonical
  • Rich results
  • Internal links
  • Broken links
  • Schema
  • XML sitemap

Indexing is the process by which a site’s data is stored in the search engine’s database. Technical improvements are made to ensure search engine spiders crawl and index the site often.

The canonical tag [] is used to indicate that two pages have similar or the exact same content and that Google should only pay attention to one of them.

There’s also the nofollow tag [<rel=”nofollow”>] which can be added to a hyperlink to prevent SEO equity from being passed on to the linked page or site.

Internal links are links from one page on Site X to another page on Site X, while broken links are links that when clicked either don’t work or lead to a ‘Not Found’ aka 404 error page.

The secure sockets layer (SSL) certificate is also a part of technical SEO. Sites with the certificate have HyperText Transfer Protocol Secure (HTTPS) in their uniform resource locator (URL) as opposed to just HTTP.

A schema is a blueprint of an object which tells the search engines what your data means thereby adding relevancy to the information. For Map pack rankings, local business schema is most important.

XML is short for eXtensible Markup Language. An XML sitemap helps search engines index pages by informing them about pages on the website that are ready to be crawled.

There is also more than one type of sitemap. These include:

  • HTML sitemap: Allows site visitors to easily navigate a website
  • Image sitemap: Increase chances that an image can be found in image search results
  • Video sitemap: Makes sure search engines know about all the video content on a site
  • Mobile sitemap: For feature phones, a mobile sitemap can be created.

There are other technical components such as technology used, performance, mobile, robots.txt, site structure, etc.

The robots.txt tag [/robots.txt] prevents search engines from indexing particular pages or the whole site however this has recently been ignored by Google.

The code and tags added in the backend of pages also constitute technical SEO. There are tags for headings, bold, italics, color, font, text size, and image alt-attributes, though most editors don’t require these to be changed directly in the code. The changes made at the backend reflect how the site appears to users.

DigitalBull GO Tip: Understanding the technical elements of a website can help a business to manage hundreds of pages efficiently and deriving the best value from them to drive additional visitors to the local business website. 

Technical Audit Parameters in DigitalBull GO

Here are the subfactors/parameters for Technical that are analyzed in the DigitalBull GO Local SEO Audit Tool:

Further Reading

The Beginner’s Guide to Technical SEO – Blog post by Quick Sprout

Convert Your Website From HTTP to HTTPS Right Away – Blog post by Opteamize

8 Technical Aspects Everyone Should Know – Blog post by Yoast

5 Technical SEO Tricks to Improve Organic Traffic – Blog post by OnCrawl

For further reading on topics related to Technical on DigitalBull Expert System, check out our information for Schema as well as On-Page.

Technical in DigitalBull GO

22nd May 2020 Upgrade – Technical is currently #22 on the Ranking Factors standings.

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